British Cabbies to Cruise, and Push, Saint Lucia

CASTRIES, Saint Lucia (September 16, 2010) - After years of speaking of the wonders of the island, tourist officials want to accelerate the promotional drive of selected London cabbies - by flying them to Saint Lucia.

The drivers of three Saint Lucia-branded taxis in London have begun experiencing Saint Lucia's legendary experiences first hand.

The drivers, all revved up to participate in a novel Saint Lucia Tourist Board (SLTB)-coordinated familiarization trip, will see them cruising and exploring the most attractive and interesting facets of the island.

A Saint Lucia-branded taxi cruises the streets of London.

Explaining the innovative move, SLTB's Vice President of Marketing and Sales Nerdin St. Rose points out that familiarization trips usually target travel agents and journalists, however, the Saint Lucia Tourist Board thought it was important to sharpen the knowledge of taxi drivers since they come into contact with so many consumers, and potential tourists, on a daily basis.

Studies show some 60 passengers ride in a London taxi every day so the improved product knowledge of taxi drivers will help strengthen Saint Lucian sales and marketing efforts in one of the world's wealthiest markets. In addition, she indicated "the knowledge gained of Saint Lucia's unique attributes will no doubt also filter to the drivers' family members and friends."

It is already educational for the drivers who, in order to qualify for the September 14 to 21 Saint Lucia trip, had to answer 10 questions about Saint Lucia, covering basic facts on the island as well as activities and special events.

Brand Saint Lucia in Britain.

Another condition is that drivers hand out either a special offer flyer or brochure from the host hotel they are stationed at to their passengers following the trip to Saint Lucia. This will be done for two months, in October and November.

Apart from taking in the island's beautiful scenery, the drivers will also hold talks with their local counterparts.

For more information about the island of Saint Lucia, its legendary product offerings and resort vacation packages, visit StLuciaNow.com or call a travel professional.

About Saint Lucia

One of the Windward Islands of the West Indies' Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the eastern Caribbean archipelago. The "Helen of the West Indies," Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains - a UNESCO World Heritage Site - a tropical rainforest and one of the world's few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz festival. Saint Lucia's wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties.

Back to Links and PR >>

* StLuciaNow.com does not sell travel products or services, but provides objective information about travel suppliers' offers, and links to their sites. Actual pricing and fares were taken from air carrier web sites, whose prices change frequently, and without notice. At the time this information was published, it was valid. Since we have no control over the suppliers, we cannot warrant or guarantee that their offers will not change or become unavailable. Please see their websites for the most up-to-date offer information and all applicable terms and conditions. Taxes, fees and conditions apply.
Resort pricing is land only per person, per night based on double occupancy. Does not include airfare.
Privacy Policy
Please enter your name and click submit.